Speed Vital for New Mover Data

Most marketers know the value of targeting New Movers, for both customer acquisition and retention. When a consumer moves, they make significant purchasing decisions for items such as furniture, electronics, appliances, and even textiles. They also make decisions around services, including doctors, dentists, and bankers. They choose new restaurants. They choose new service stations for vehicle repairs and maintenance. In fact, according to the Bureau of Labor Statistics, new movers spend $7,400 more than people who don't move. And, they engage dozens of new brands post-move. Given that nearly 20% of the U.S. population moves each year, moving-related expenditures are in the billions annually! It's no wonder these consumers are the targets of sophisticated marketers. Data providers for targeted marketing compile different types of lists for marketers, identifying people who have recently moved. The key to taking advantage of this marketing opportunity is to reach consumers early, before they've made their buying decisions and brand affiliations. As such, it is vitally important to not only obtain the data quickly, marketers must make sure the data itself is both fresh and reliable. At Flatiron, we've found the best providers of moving-related data are our colleagues at Speedeon. Speedeon has comprehensive data from [...]