This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Technology

//Technology

The Most Popular Messaging Platforms, By The Numbers

The article and infographic provided by Social Media Today describes how people are using social media and what apps are currently trending so we, as marketers, can target the consumer. The article quotes Facebook founder, Mark Zuckerburg saying, "Messaging is one of the few things that people do more than social networking." To view the article and the infographic, click here

2017-05-25T13:59:53+00:00 Categories: Data, Marketing, Strategy, Targeting, Technology|Tags: , , , , |Comments Off on The Most Popular Messaging Platforms, By The Numbers

Interesting Read About OpenTable

  This article provides a great summary of how restaurants are using data and analytics through a cloud dashboard. As well as talking about the future of this field. https://www.fastcompany.com/3069058/how-restaurants-use-big-data-to-learn-more-about-their-customers?utm_source=mailchimp&utm_medium=email&utm_campaign=tech-weekly-newsletter&position=3&partner=newsletter&campaign_date=03292017  

2017-05-18T12:47:06+00:00 Categories: Marketing, Strategy, Technology|Comments Off on Interesting Read About OpenTable

The “Minimum Viable Product” Approach

Pragmatically developing a new product or service helps businesses in many ways.  First, getting the product in front of the target market helps identify which features are essential, which are nice complements, and which are extraneous.  Spending time and money on extraneous features is frivolous.  Second, getting a product to market quickly helps generate the revenue necessary to continue future advancements.  Third, having shorter development cycles keeps people focused and maintains momentum.  Additionally, in the dynamic marketplace keeping managerial options available for effective resource allocation is vital.  And, on occasion, you find that the product or service you created with the best intentions really isn't viable.  Better to learn that lesson quickly, for sure. Enter a concept called "Minimum Viable Product", which involves only the requisite feature set that allows a product to be launched and perform without error.  But, an important caveat must be considered about this concept.  An enterprise must be careful in how it deploys the product or service such that it isn't considered underwhelming to the target market. Years ago the idea of launching a minimally-viable product would forever doom the product's chances for success.  Even now, this concept doesn't work for many products.  There's the obvious products. [...]

2017-05-18T12:49:20+00:00 Categories: Marketing, Strategy, Technology|Comments Off on The “Minimum Viable Product” Approach