This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Targeting

//Targeting

The Most Popular Messaging Platforms, By The Numbers

The article and infographic provided by Social Media Today describes how people are using social media and what apps are currently trending so we, as marketers, can target the consumer. The article quotes Facebook founder, Mark Zuckerburg saying, "Messaging is one of the few things that people do more than social networking." To view the article and the infographic, click here

2017-05-25T13:59:53+00:00 Categories: Data, Marketing, Strategy, Targeting, Technology|Tags: , , , , |Comments Off on The Most Popular Messaging Platforms, By The Numbers

Heading to Atlanta for Digital Summit?

It's billed as "The Definitive Digital Marketing Gathering" and it's happening next week in Atlanta. May 23-24, the industry comes together to discuss best practices with a star-studded lineup of keynote speakers. Speakers include Seth Godin, Morgan Spurlock, and Alexander Graebe. Look us up if you're heading to the event! For more info, check out the event details at http://atlanta.digitalsummit.com/  

2017-05-19T11:10:50+00:00 Categories: Marketing, People, Targeting|Tags: , , |Comments Off on Heading to Atlanta for Digital Summit?

Unbranded Campaigns

Recently, McDonalds launched an 'unbranded' campaign. This is interesting in the fact that the campaign does not feature their iconic golden arches or "I'm lovin' it" Chief Marketer's article gets into detail about this here

2017-05-18T13:04:03+00:00 Categories: Marketing, Strategy, Targeting|Tags: , , , |Comments Off on Unbranded Campaigns

Speed Vital for New Mover Data

Most marketers know the value of targeting New Movers, for both customer acquisition and retention. When a consumer moves, they make significant purchasing decisions for items such as furniture, electronics, appliances, and even textiles. They also make decisions around services, including doctors, dentists, and bankers. They choose new restaurants. They choose new service stations for vehicle repairs and maintenance. In fact, according to the Bureau of Labor Statistics, new movers spend $7,400 more than people who don't move. And, they engage dozens of new brands post-move. Given that nearly 20% of the U.S. population moves each year, moving-related expenditures are in the billions annually! It's no wonder these consumers are the targets of sophisticated marketers. Data providers for targeted marketing compile different types of lists for marketers, identifying people who have recently moved. The key to taking advantage of this marketing opportunity is to reach consumers early, before they've made their buying decisions and brand affiliations. As such, it is vitally important to not only obtain the data quickly, marketers must make sure the data itself is both fresh and reliable. At Flatiron, we've found the best providers of moving-related data are our colleagues at Speedeon. Speedeon has comprehensive data from [...]

2016-12-28T20:44:59+00:00 Categories: Data, Marketing, Targeting|Tags: , , , , |Comments Off on Speed Vital for New Mover Data