This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

FlatironStaff

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So far Flatiron Staff has created 3 blog entries.

Heading to Atlanta for Digital Summit?

It's billed as "The Definitive Digital Marketing Gathering" and it's happening next week in Atlanta. May 23-24, the industry comes together to discuss best practices with a star-studded lineup of keynote speakers. Speakers include Seth Godin, Morgan Spurlock, and Alexander Graebe. Look us up if you're heading to the event! For more info, check out the event details at http://atlanta.digitalsummit.com/  

2017-05-19T11:10:50+00:00 Categories: Marketing, People, Targeting|Tags: , , |Comments Off on Heading to Atlanta for Digital Summit?

The “Minimum Viable Product” Approach

Pragmatically developing a new product or service helps businesses in many ways.  First, getting the product in front of the target market helps identify which features are essential, which are nice complements, and which are extraneous.  Spending time and money on extraneous features is frivolous.  Second, getting a product to market quickly helps generate the revenue necessary to continue future advancements.  Third, having shorter development cycles keeps people focused and maintains momentum.  Additionally, in the dynamic marketplace keeping managerial options available for effective resource allocation is vital.  And, on occasion, you find that the product or service you created with the best intentions really isn't viable.  Better to learn that lesson quickly, for sure. Enter a concept called "Minimum Viable Product", which involves only the requisite feature set that allows a product to be launched and perform without error.  But, an important caveat must be considered about this concept.  An enterprise must be careful in how it deploys the product or service such that it isn't considered underwhelming to the target market. Years ago the idea of launching a minimally-viable product would forever doom the product's chances for success.  Even now, this concept doesn't work for many products.  There's the obvious products. [...]

2017-05-18T12:49:20+00:00 Categories: Marketing, Strategy, Technology|Comments Off on The “Minimum Viable Product” Approach

Speed Vital for New Mover Data

Most marketers know the value of targeting New Movers, for both customer acquisition and retention. When a consumer moves, they make significant purchasing decisions for items such as furniture, electronics, appliances, and even textiles. They also make decisions around services, including doctors, dentists, and bankers. They choose new restaurants. They choose new service stations for vehicle repairs and maintenance. In fact, according to the Bureau of Labor Statistics, new movers spend $7,400 more than people who don't move. And, they engage dozens of new brands post-move. Given that nearly 20% of the U.S. population moves each year, moving-related expenditures are in the billions annually! It's no wonder these consumers are the targets of sophisticated marketers. Data providers for targeted marketing compile different types of lists for marketers, identifying people who have recently moved. The key to taking advantage of this marketing opportunity is to reach consumers early, before they've made their buying decisions and brand affiliations. As such, it is vitally important to not only obtain the data quickly, marketers must make sure the data itself is both fresh and reliable. At Flatiron, we've found the best providers of moving-related data are our colleagues at Speedeon. Speedeon has comprehensive data from [...]

2016-12-28T20:44:59+00:00 Categories: Data, Marketing, Targeting|Tags: , , , , |Comments Off on Speed Vital for New Mover Data