Jessica Robinson wrote an article for startups.co which discusses the female venture capitalist and the 5 traits that help to make women effective investors. Those 5 traits are Women see beyond the obvious Women take more than calculated risks Women invest more in other women and minorities Women investors are more collaborative Women know the long-term goal To view Jessica Robinson's full article for startups.co, Click Here
The article and infographic provided by Social Media Today describes how people are using social media and what apps are currently trending so we, as marketers, can target the consumer. The article quotes Facebook founder, Mark Zuckerburg saying, "Messaging is one of the few things that people do more than social networking." To view the article and the infographic, click here
In each space and industry there are always a lot of gurus, tons of amateurs and then there are the real foundrs (yes without the 'e') The entrepreneurs. The people who know how to GSD. They apply all the things we talk about. Idea validation. Frameworks. Systems. Branding. Scaling. These people are the real deal and often land on the cover of our magazine. They make real money, disrupt industries, build real businesses, and amazing teams. And sure, like any entrepreneur they have ups, downs, hits and misses - so they aren't bulletproof but they have a consistent track record of success across a range of businesses. That's the kind of person I look for when I want to learn and master something. No hype, no one hit wonders, just results. Tried and tested in the real world. That's how they pass my BS test. With results that are consistent, have been repeated and have been achieved over time. Because people can be amazing marketers but it's results that talk. So I always have my ear to the ground to see who is getting great results. Now as you probably already know, we are putting together some in-depth training on [...]
Recently, McDonalds launched an 'unbranded' campaign. This is interesting in the fact that the campaign does not feature their iconic golden arches or "I'm lovin' it" Chief Marketer's article gets into detail about this here
Great article about turning your mobile marketing into customer service from Chief Marketer. It dives into the average American's smart phone habits and discusses how using a mobile browser such as Safari is a thing of the past. To view the full article, click here
This article provides a great summary of how restaurants are using data and analytics through a cloud dashboard. As well as talking about the future of this field. https://www.fastcompany.com/3069058/how-restaurants-use-big-data-to-learn-more-about-their-customers?utm_source=mailchimp&utm_medium=email&utm_campaign=tech-weekly-newsletter&position=3&partner=newsletter&campaign_date=03292017
Pragmatically developing a new product or service helps businesses in many ways. First, getting the product in front of the target market helps identify which features are essential, which are nice complements, and which are extraneous. Spending time and money on extraneous features is frivolous. Second, getting a product to market quickly helps generate the revenue necessary to continue future advancements. Third, having shorter development cycles keeps people focused and maintains momentum. Additionally, in the dynamic marketplace keeping managerial options available for effective resource allocation is vital. And, on occasion, you find that the product or service you created with the best intentions really isn't viable. Better to learn that lesson quickly, for sure. Enter a concept called "Minimum Viable Product", which involves only the requisite feature set that allows a product to be launched and perform without error. But, an important caveat must be considered about this concept. An enterprise must be careful in how it deploys the product or service such that it isn't considered underwhelming to the target market. Years ago the idea of launching a minimally-viable product would forever doom the product's chances for success. Even now, this concept doesn't work for many products. There's the obvious products. [...]
