Jessica Robinson wrote an article for startups.co which discusses the female venture capitalist and the 5 traits that help to make women effective investors. Those 5 traits are Women see beyond the obvious Women take more than calculated risks Women invest more in other women and minorities Women investors...
The article and infographic provided by Social Media Today describes how people are using social media and what apps are currently trending so we, as marketers, can target the consumer. The article quotes Facebook founder, Mark Zuckerburg saying, "Messaging is one of the few things...
In each space and industry there are always a lot of gurus, tons of amateurs and then there are the real foundrs (yes without the 'e') The entrepreneurs. The people who know how to GSD. They apply all the things we talk about. Idea validation. Frameworks. Systems. Branding. Scaling. These...
Recently, McDonalds launched an 'unbranded' campaign. This is interesting in the fact that the campaign does not feature their iconic golden arches or "I'm lovin' it" Chief Marketer's article gets into detail about this here...
Great article about turning your mobile marketing into customer service from Chief Marketer. It dives into the average American's smart phone habits and discusses how using a mobile browser such as Safari is a thing of the past. To view the full article, click here...
This article provides a great summary of how restaurants are using data and analytics through a cloud dashboard. As well as talking about the future of this field. https://www.fastcompany.com/3069058/how-restaurants-use-big-data-to-learn-more-about-their-customers?utm_source=mailchimp&utm_medium=email&utm_campaign=tech-weekly-newsletter&position=3&partner=newsletter&campaign_date=03292017 ...
Pragmatically developing a new product or service helps businesses in many ways. First, getting the product in front of the target market helps identify which features are essential, which are nice complements, and which are extraneous. Spending time and money on extraneous features is frivolous. Second,...