Flatiron Resources | Marketing
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Marketing

In each space and industry there are always a lot of gurus, tons of amateurs and then there are the real foundrs (yes without the 'e') The entrepreneurs. The people who know how to GSD. They apply all the things we talk about. Idea validation. Frameworks. Systems. Branding. Scaling. These...

It's billed as "The Definitive Digital Marketing Gathering" and it's happening next week in Atlanta. May 23-24, the industry comes together to discuss best practices with a star-studded lineup of keynote speakers. Speakers include Seth Godin, Morgan Spurlock, and Alexander Graebe. Look us up if...

Recently, McDonalds launched an 'unbranded' campaign. This is interesting in the fact that the campaign does not feature their iconic golden arches or "I'm lovin' it" Chief Marketer's article gets into detail about this here...

Great article about turning your mobile marketing into customer service from Chief Marketer. It dives into the average American's smart phone habits and discusses how using a mobile browser such as Safari is a thing of the past. To view the full article, click here...

  This article provides a great summary of how restaurants are using data and analytics through a cloud dashboard. As well as talking about the future of this field. https://www.fastcompany.com/3069058/how-restaurants-use-big-data-to-learn-more-about-their-customers?utm_source=mailchimp&utm_medium=email&utm_campaign=tech-weekly-newsletter&position=3&partner=newsletter&campaign_date=03292017  ...

Pragmatically developing a new product or service helps businesses in many ways.  First, getting the product in front of the target market helps identify which features are essential, which are nice complements, and which are extraneous.  Spending time and money on extraneous features is frivolous.  Second,...

Most marketers know the value of targeting New Movers, for both customer acquisition and retention. When a consumer moves, they make significant purchasing decisions for items such as furniture, electronics, appliances, and even textiles. They also make decisions around services, including doctors, dentists, and bankers....