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Top Five Traits that Make Women Effective Investors

Jessica Robinson wrote an article for which discusses the female venture capitalist and the 5 traits that help to make women effective investors. Those 5 traits are Women see beyond the obvious Women take more than calculated risks Women invest more in other women and [...]

By |May 25, 2017|Categories: People, Strategy|Tags: , , , |Comments Off on Top Five Traits that Make Women Effective Investors

The Most Popular Messaging Platforms, By The Numbers

The article and infographic provided by Social Media Today describes how people are using social media and what apps are currently trending so we, as marketers, can target the consumer. The article quotes Facebook founder, Mark Zuckerburg saying, "Messaging is one of the few things that [...]

By |May 25, 2017|Categories: Data, Marketing, Strategy, Targeting, Technology|Tags: , , , , |Comments Off on The Most Popular Messaging Platforms, By The Numbers

From Nathan at Foundr Magazine

In each space and industry there are always a lot of gurus, tons of amateurs and then there are the real foundrs (yes without the 'e') The entrepreneurs. The people who know how to GSD. They apply all the things we talk about. Idea validation. Frameworks. [...]

By |May 25, 2017|Categories: Marketing, People, Sales, Strategy|Tags: , , , , , |Comments Off on From Nathan at Foundr Magazine

Heading to Atlanta for Digital Summit?

It's billed as "The Definitive Digital Marketing Gathering" and it's happening next week in Atlanta. May 23-24, the industry comes together to discuss best practices with a star-studded lineup of keynote speakers. Speakers include Seth Godin, Morgan Spurlock, and Alexander Graebe. Look us up if you're [...]

By |May 19, 2017|Categories: Marketing, People, Targeting|Tags: , , |Comments Off on Heading to Atlanta for Digital Summit?

Unbranded Campaigns

Recently, McDonalds launched an 'unbranded' campaign. This is interesting in the fact that the campaign does not feature their iconic golden arches or "I'm lovin' it" Chief Marketer's article gets into detail about this here

By |May 18, 2017|Categories: Marketing, Strategy, Targeting|Tags: , , , |Comments Off on Unbranded Campaigns

Mobile Marketing

Great article about turning your mobile marketing into customer service from Chief Marketer. It dives into the average American's smart phone habits and discusses how using a mobile browser such as Safari is a thing of the past. To view the full article, click here

By |May 18, 2017|Categories: Marketing, People, Strategy|Tags: , , |Comments Off on Mobile Marketing
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