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Interesting Read About OpenTable

  This article provides a great summary of how restaurants are using data and analytics through a cloud dashboard. As well as talking about the future of this field. https://www.fastcompany.com/3069058/how-restaurants-use-big-data-to-learn-more-about-their-customers?utm_source=mailchimp&utm_medium=email&utm_campaign=tech-weekly-newsletter&position=3&partner=newsletter&campaign_date=03292017  

By |April 13, 2017|Categories: Marketing, Strategy, Technology|Comments Off on Interesting Read About OpenTable

The “Minimum Viable Product” Approach

Pragmatically developing a new product or service helps businesses in many ways.  First, getting the product in front of the target market helps identify which features are essential, which are nice complements, and which are extraneous.  Spending time and money on extraneous features is frivolous.  Second, getting a product to market quickly helps generate the revenue necessary to continue future advancements. [...]

By |March 10, 2017|Categories: Marketing, Strategy, Technology|Comments Off on The “Minimum Viable Product” Approach

Speed Vital for New Mover Data

Most marketers know the value of targeting New Movers, for both customer acquisition and retention. When a consumer moves, they make significant purchasing decisions for items such as furniture, electronics, appliances, and even textiles. They also make decisions around services, including doctors, dentists, and bankers. They choose new restaurants. They choose new service stations for vehicle repairs and maintenance. In [...]

By |December 28, 2016|Categories: Data, Marketing, Targeting|Tags: , , , , |Comments Off on Speed Vital for New Mover Data
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