Archive for February, 2010

The “Minimum Viable Product” Approach

Pragmatically developing a new product or service helps businesses in many ways.  First, getting the product in front of the target market helps identify which features are essential, which are nice complements, and which are extraneous.  Spending time and money on extraneous features is frivolous.  Second, getting a product to market quickly helps generate the revenue [...]

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Causality versus Correlation

Recently one of the blogs from Harvard Business Review published an article by Eric Ries titled “Entrepreneurs: Beware of Vanity Metrics” (link below).  This insightful article discusses our natural instinct for drawing conclusions from data without fully understanding the causality in the resultant data.  Ries uses an example of making a change to a web [...]

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Parthenon Construction

Created brand identity, logo design, and marketing collateral.

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Southern California Edison

Development of online consumer portal.  Conducted workshops and facilitated meetings with executives defining requirements and prioritizing initiatives through a series of planned functionality releases.

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LA Dept. of Water and Power

Strategy advisor to engagement developing online consumer portal serving millions of customers across several audience profiles.

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First5 Los Angeles

Client partner managing client relationship and development of online grant management system for non-profit organization helping at-risk children in Los Angeles.  Project involved establishing the technical architecture and development leveraging open-source software products.

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Unocal

Assessed organization’s existing global online efforts across disparate business units and developed coordinated enhancement strategy.  Delivered recommendations to client executives.

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BOC Gases

Financial reporting project gathering and assessing financial reporting requirements across Asia ahead of SAP deployment.  Established baseline of corporate finance reporting capabilities for new finance function aligned around product lines rather than geography.

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BOC Gases

Organizational design project aligning the company’s Asian countries with new product line-focused global strategy.  Interviewed executives in several Asian countries to better understand both Finance and Operations, then designed future finance organizational structure.  Conducted seminars on best-practices and organizational design of leading corporate finance functions.

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Motorcycle Industry Council

Created complete operational plan for new business unit consisting of developing software connecting the industry’s over 17,000 dealers with their trade partners.  Architected technology solution for new venture.  Authored and conducted RFP process selecting development partner.

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